Marketing

Marketing is about selling goods and services that consumers want and that make a profit for the seller.

This includes discovering what consumers want and producing it in the first place.

Studying in this area involves learning about new product development, consumer behaviour, advertising and promotion, sales techniques, distribution channels, logistics, pricing strategies, and customer service.

NZ university majors related to this area

Though in the same subject area, they may be very different.

Examples of career opportunities

Most entail additional learning (lifelong learning!).

  • Marketing manager
  • Brand manager
  • Product manager
  • Retailer
  • Telemarketer
  • Advertising executive
  • Advertising account manager
  • Sales representative
  • Salesperson
  • Shop assistant
  • Business studies teacher
  • Academic

Income and employment prospects

Income

154% of national
median earnings


Employment

76%
Employed
1%
Unemployed
11%
Further study
12%
Other or unknown

Figures based on young domestic graduates 5 years after graduation. Source: Ministry of Education.

« back to subject areas

No Major Drama

We are a proud supporter of Wikipedia.